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If you’re like most trainers, you
have a bookcase or two full of off-the-shelf training materials. These
days, the wide array of choices creates a buyer’s paradise. Need
a quick solution when a department head asks you for “training” on
teamwork? No problem. But not all off-the-shelf training is created equal.
At the end of the day, what you really want is a product that delivers
the right solution to a specific performance problem in the most cost-effective
manner possible. The following questions can help you determine if you
are making a wise choice:
- Has a need for training been verified?
Make sure that a need for instruction really exists. Are there
people who cannot do what they need to do, and if so, is this a problem
that cannot be solved through any other means (such as job aids, improved
documentation, or even just feedback)?
- Are there objectives describing the outcomes accomplished by the
product?
A well-designed product will tell you what learners will be able
to do after completing the training. Without a clearly stated
description of what the product is supposed to accomplish, you have
no basis for evaluating the instructional activities, the media used,
or even the product’s overall usefulness.
- Is the product’s target population clearly
defined?
A one-size-fits-all product is likely to fit no one closely enough
to be of much value. Make sure the product you’re considering
is accompanied by a description of the specific audience(s) for which
it is intended.
- Do the objectives and the target population match your need?
Unless both the target population and the objectives match what
you need, you won’t get the performance you require from the
product.
- Has the product been subjected to validation (tryout) testing?
Even though it can be very expensive and time-consuming to complete
extensive validation studies, products should have been tested to ensure
they provide the outcomes they promise. Ask how the product was
tried out, and by whom. You want to hear that the product was tested
and revised during the development phase, and that the materials were
revised on the basis of one or more field tryouts.
- Are skill checks provided to determine whether the objectives
have been accomplished?
If the product was developed to accomplish specific objectives
(which it should be), you should reasonably expect to find out whether
the objectives have been accomplished. Your answer to this question
will tell you whether the product has been designed to accomplish specific
outcomes, or merely to provide some interesting instructional activities.
Make sure that the skill checks match the objectives.
- Is adequate practice provided?
Probably the most common failing of instruction—anywhere—is
that it doesn’t provide enough practice or the right kind of
practice—practice that mirrors exactly what learners will be
expected to do on the job.
- Is the training lean?
In other words, is non-relevant content or busywork kept to a minimum?
As you review the materials, ask yourself whether you can easily tell
which objectives each activity is intended to help accomplish. Learners
know when they are being asked to do things that are irrelevant to
their needs. You don’t want to waste people’s time or lower
your credibility.
- Is the delivery system appropriate for your target population?
Does the amount of reading material match your audience’s
abilities? Do learners have access to required media? If the delivery
system isn’t a good fit with your target population, you should
think twice.
Note: Reprinted with permission of CEP, The Center for Effective
Performance. For more information, contact Linde Miscio at lmiscio@cepworldwide.com.
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Need
a quick solution when a department head asks you for “training” on
teamwork? |
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by Carol Haig, CPT, and Roger Addison, CPT, EdD
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Roger Kaufman, CPT, PhD, and one of ISPI’s
best-known contributors, adds his Organizational Elements Model
(OEM) to
the TrendSpotters Open Toolkit this month. Roger is professor emeritus,
Florida State University, director of Roger Kaufman & Associates,
and Distinguished Research Professor at the Sonora Institute of Technology
and may be reached at rkaufman@nettally.com.
He consults with public and private organizations in the United States,
Canada, Australia, New Zealand, Latin America, and Europe and is
probably best known to ISPI colleagues for his work in strategic planning
and needs assessment with his focus on the Mega, or societal, level.
Roger is a past president of ISPI and has received the Society’s
coveted awards for Distinguished Professional Achievement and Member
for Life.
Genesis of This Model
The OEM grew out of a workshop Roger was conducting with California county
educators in San Francisco some years ago. During discussion, he realized
that participants did not know how measurable objectives added value
to both the client and society. In response, Roger created the basic
criteria for Mega—societal value added—which became the
cornerstone of the OEM, and presented it to the group. Roger followed
the workshop with an article (Kaufman, R.A., Corrigan, R.E., & Johnson,
D.W. [1969]. Towards educational responsiveness to society’s
needs: A tentative utility model. Journal of Socio-Economic
Planning Sciences, 3, 151-157) that laid the foundation for both
the OEM and the measurable criteria for Mega thinking and planning.
ISPI Past President Dale Brethower tidily captures the essence of Mega: “If you
are not adding value to society, you are subtracting it.”
Model Description
TrendSpotters has featured numbers of discussions involving the three
levels of organizational results variously termed worker, work, workplace,
or job, process, organization. In Mega, the levels are individual and
small group, organizational, and external clients and society. The
additional levels in the OEM for resources and starting requirements
and process, activities, and methods show, in Roger’s work with
Mega, that an individual organization has the ability to make an impact
far beyond its own doors.
The OEM is
subtitled The Five Levels of Results,
the Levels of Planning, and a Brief Description. It focuses on
adding measurable value for external clients and society using the
organization as the vehicle. By aligning resources and inputs with
processes and activities and those, in turn, with programs, projects,
and activities, organizations can deliver extraordinary benefits
to the communities they serve. To read Roger’s article Defining
and Delivering Measurable Value: A Mega Thinking and Planning Primer, and
others in PIQ’s Special Issue focused on Using Societal
Value Added as the Practical Alternative to Conventional Failure, click
here.
How to Use the Model
The OEM is particularly effective when considering the ethics of delivering
something useful to clients in a shared world. For example, in Roger’s
recent book, Change,
Choices, and Consequences: A Guide to Mega Thinking and Planning, there
is a case based on Hurricane Katrina that describes how disaster preparedness
agencies used the systems approach to plan for potential emergencies.
By taking a systems approach, the groups did not consider how their levees
and restraints would affect those of the other parishes, or how the entire system
would help people survive a disaster. Flooding and incredible loss of life and
property was the result. Had the agencies taken the OEM’s holistic system
approach, the response to Katrina would have resulted in considerably fewer
losses.
The OEM reminds us that in an organization, an action in one area, regardless
of how properly systematic our approach, will fail utterly unless we integrate
our plans with all the other entities that will be affected, including society.
Success Story
Mariano Bernardez worked with Refinor,
an energy company in Argentina, just after it was privatized. Refinor
was losing money and had a traditional culture of wealthy management
and poor workers. Using the OEM as a guide, Mariano implemented a modified
version of the General Electric Company’s Workouts. He gathered all the stakeholders—the
communities, company executives, workers, parents, teachers, and children—and
asked them to describe the kind of world they wanted to live in defined in terms
of Mega. From the information gathered, Refinor developed a new mission: to add
value to Argentina, to the community, to its members, and ultimately to Refinor’s
customers. The company implemented new societal-based objectives and experienced
a turnaround in one year.
Advice to Users of the OEM
Roger advises new OEM users to
put aside all existing paradigms about practicing performance improvement
from the bottom up and from the inside out. Instead, embrace an approach
that begins outside the organization with the larger society and then
moves into the organization, focusing on external ends rather than means.
Various ISPI models can help us to look at the ends (results) first and
work backward to add Mega to the alignment.
Be aware that in some countries such as South Africa and Botswana with their
huge AIDS problems, companies regularly include societal requirements in their
mission statements, organizational goals, and strategic planning but rarely
do it with rigorous criteria, leaving the real objectives unclear. They must
measurably address the AIDS epidemic and its life-taking consequences in their
countries because if they do not, there will be no workers for their companies,
unbelievable poverty, and loss of life that could spread beyond their borders.
Links to the Performance Technology Landscape
The OEM supports these principles of Performance Technology:
| R |
Focus on Results:
Start performance improvement projects at the end with societal concerns
first |
| S |
Take a System viewpoint:
Consider the effects of any solutions you recommend on the entire
system (singular) encompassed by the Mega level |
| V |
Add Value: Meld the
societal value of performance improvement with the value to all stakeholders,
including our shared society |
| P |
Establish Partnerships:
Build partnerships between organizations and society, so that the
aftermath of events like Hurricane Katrina will be very different |
Application Exercise
To get started with the OEM, consider your organization and your own work ethic.
Then complete the table below:
Questions |
Self Assessment |
Organizational Partners |
No |
Yes |
No |
Yes |
| 1.
Do you commit to deliver organizational results that add value for
all external clients AND society? (Mega/Outcomes) |
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| 2.
Do you commit to deliver organizational results that have the measurable
quality required by your external clients? (Macro/Outputs) |
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| 3.
Do you commit to produce internal results—including your job
and direct responsibilities—that have the measurable quality
required by your internal partners? (Micro/Products) |
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4. Do
you commit to having efficient internal processes? |
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5. Do
you commit to acquire and use quality—appropriate— human
capital, information capital, and physical resources? (Inputs) |
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6. Do
you commit to evaluate/ determine:
- 6.1 How well you deliver products, activities,
methods, and procedures that have positive value and worth.
(Process Performance)
- 6.2 Whether the results defined by your objectives
in measurable terms are achieved. (Evaluation/Continuous
Improvement)
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Table 1. The Basic Questions Every Organization Must Ask and Answer.
To review past contributions to the TrendSpotters Open Toolkit, click
here.
If you have an HPT model or tool that supports you in your performance
improvement activities, contact Carol Haig, CPT, at carolhaig@earthlink.net or http://home.mindspring.com/%7Ecarolhaig,
or Roger Addison, CPT, EdD, at roger@ispi.org.
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by Peter J. Dean, PhD
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Only by being aware of ethical considerations and setting up ethical standards can business leaders help others in
their sphere of influence and positively affect their performance and
productivity. Failing to act in an ethical manner by engaging in inconsistent
application of policies, demonstrating a lack of concern for the rights
or safety of the individual, failing to comply with the law, or misinterpreting
a situation to suppliers or clients can negatively influence employee’s
motivations and behavior.
Setting up standards of ethical behavior is, therefore,
essential to organizational health and vitality but is not always easy
to achieve. There are three “enemies” of ethical behavior
that can exist in the workplace and damage positive outcomes:
1. Acting Purely in One’s Own Self-Interest
All of us often think and act in our own self-interest. However,
in a business environment if we make decisions solely on the basis of
self-interest, it can potentially encourage opportunistic behavior. This
can be unhealthy for the organization and, in the extreme, result in
illegal activities. Business leaders must realize that considering the
interests of others is crucial for positive organizational dynamics.
Consciously combating unethical modes of thinking helps create an atmosphere
in which the feelings and rights of all are represented and respected,
leading to a more open, healthy, vigorous work environment.
2. Believing in the Lack of Universal Standards
Some business people defend the absence of universal standards by
which to judge an action’s morality. They argue that it is mandatory
that international firms follow local rules, even if those rules are
viewed as less than ethically acceptable to the parent organization.
The argument to counter reliance on local customs is that there are certain
universal principles that transcend local practices and that for the
overall good of the organization such principles must be incorporated
into corporate policies and culture.
3. Failing to Challenge Unethical Authority
Failing to challenge unethical behavior or failing to take action
to uphold an ethical standard creates an atmosphere of caution and isolation
and can ultimately cost the company dearly. One does not have to look
further than Enron, Worldcom, Tyco, Andersen, Adelphia, and the over
400 CEOs in corporate America currently under indictment. Research has
shown that if a good person is put in an unethical environment, the environment
will dominate over the individual. If the organizational system lacks
a sense of responsible behavior in its culture or if the individual does
not feel free to speak up, then personal decisions on the job will begin
to deteriorate into satisfying egoistic needs or taking the easy way
out.
Operating from the premise that creating and maintaining
an ethical environment ought to be within the mission of an effective
organization (as well as being a good business practice), business
leaders should be able to address ethical concerns in a straightforward
manner without the fear of banishment or punishing sanctions. All leaders
should be able to suggest—without the fear of reprisal—the
need to examine the ethical elements of the different functions, policies,
and levels of the organization to assume an environment that encourages
exemplary performance.
If you would like to read more on this topic, you
can purchase Peter Dean’s latest book, Leadership
for Everyone: How to Apply the Seven Essential Skills to Become a Great
Motivator, Influencer, and Leader (McGraw-Hill, 2005).
Peter J. Dean, PhD, former editor of ISPI’s Performance Improvement
Quarterly, holds the O. Alfred Granum Chair in Management at The
American College, where he is an award-winning associate professor
of management and leadership. The author of numerous papers and the
recipient of several awards for teaching excellence from Wharton and
Penn State, among others, Dean is an active consultant who has worked
with such companies as Rockwell International, DuPont, Motorola, Sprint,
and Johnson & Johnson. He may be reached at PeterDean5000@aol.com.
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Business leaders acting
with ethical standards help create a dynamic organization. |
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The Certified Performance Technologist (CPT)
Certification Workshop excels as the best use of your professional development
dollar. The
workshop fee includes two days of on-site activities and a certificate
of completion. The certificate can be submitted with a completed
application (within three years) as proof of pre-payment for the certification
fee. Not only is the workshop a bargain, it is packed with information
about the certification process, the criteria for each of the 10 Standards
of Performance Technology, and provides an opportunity to use a self-assessment
guide, examine application examples, and develop a plan of action.
Ready for Details?
The workshop is sponsored by ISPI and hosted by Momentum Business Group.
Facilitated by Judy Hale, CPT, PhD, on October 12 and 13, the workshop
will be located in the Mid America Nazarene University Business Center
in Olathe, Kansas (SW edge of Kansas City metro).
Registration information may be obtained by contacting Marilyn Spatz,
local coordinator, at mspatz@everestkc.net or
by clicking
here.
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by Jim Fuller, CPT, ISPI Director |
Columbus Day is a holiday celebrated
during October across many countries in the Americas, commemorating
the date that Christopher Columbus arrived in the “New World” in
1492. Similar holidays surrounding the event are celebrated in many
countries in Latin America, Discovery Day in the Bahamas, Hispanic
Day in Spain, Day of Indigenous Resistance in Venezuela, and The Oppression
of Indigenous Peoples Day in Berkeley, California.
Regardless of your opinion about Columbus, you have to admit that he
was an innovator. Not only did he think outside the box, he thought outside
the end of the map and the world known to Europe at the time.
His innovative mindset went beyond exploration. Before
setting sail in 1492, Columbus was known for frustrating the scholars
of Queen Isabella’s
court with problems to be solved. One of his most famous was the challenge
to balance an egg on its narrowest end without any external support.
After weeks of experimentation and trials, the scholars reported that
the feat could not be accomplished. Columbus walked over to the table
and rapped the end of the egg on the table, creating a flat spot and
allowing the egg to balance.
The scholars howled with indignation, claiming that he had broken the
rules. Columbus reminded them that the only rule was that of no external
support. Any additional limitations to solving the problem had been self-imposed
by the scholars.
The Europe of 1490 believed the world to be flat. Sailing too far would
cause you to fall off the end of the earth or be consumed by dragons
that lay in wait. Columbus considered such beliefs to be an imposed assumption
without any substantiation. This allowed him to consider the possibility
that the world might be round, and by sailing west you could end up in
the Far East.
Unencumbered thoughts are the building blocks of creativity and innovation.
When we create self-imposed rules and assumptions (you cannot alter the
egg and the world is flat), we limit the bounds of our creativity. Innovation
suffers.
1492 Europe was not being intentionally difficult.
They honestly thought they had reached the limits of western exploration.
Columbus suspended disbelief, threw off imposed assumptions, and boldly
asked, “What
if…?”
What self-imposed limitations are preventing you
from implementing Human Performance Technology (HPT) in your organization?
I have experienced a number of “Here there be dragons” warnings
from others that turned out to be false. Here are just a few:
- Management is not open to performance improvement solutions
other than training.
- You have to have permission before implementing HPT in an organization.
- Management will never understand or buy into HPT.
- If your first project does not go perfectly, you will not get a second
chance.
When you hear these warnings, are you testing them to see if they are
true, or simply accepting the limitation? The new world of HPT may be
just over the horizon, if only you dare to test the limitations and set
sail.
Our current “New World” needs innovators.
Have we reached the bounds of HPT thought? Unlikely. We are simply
waiting for somebody to further challenge the assumptions we are currently
imposing on our vision of HPT. We need a next generation of thinkers
to pick up the map carefully charted by those who have gone before
and think beyond the edges of the known world.
We encourage you to be an HPT innovator and explorer. What will you
discover?
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Beginning next month, the International Society for
Performance Improvement has an incredibly informative line-up of ProSeries
Workshops scheduled for November 14-15 and 16-17, 2006, in Atlanta, Georgia,
as well as for February 20-21 and 22-23, 2007, in Phoenix, Arizona.
NEW! Sharon Shrock and William Coscarelli’s Constructing
and Critiquing Level Two Evaluation and Certification Systems will provide
you with the basic tools to critique currently existing tests in your organization
as well as turnkey skills for creating defensible Level Two assessments or
certification tests.
Geary Rummler’s Introduction to Serious Performance Consulting will
take you beyond job-level performance improvement for individual workers
to an exploration of the process and organizational levels of performance
improvement where HPT practitioners really can make a lasting contribution
to their organizations.
NEW! Margo Murray’s Managing Mentoring Processes for
Measured Results will provide guidelines and practice in the front-end
strategies—needs/readiness
assessment—and back end—evaluation and continuous improvement—to
create sustainable mentoring processes.
Judith Hale’s Results through Effective Implementation will
investigate what it takes to implement an initiative beyond the rollout
so that new behaviors, technology, standards, and values are adopted
by the organization to produce the promised results.
NEW! Carl
Binder’s Building Fluent Performance for Results will
present a systematic, research-based methodology for designing and implementing
activities to improve the impact of classroom and on-the-job training, supervision,
coaching, and self-study programs.
A pre- and post-workshop conference call is included in the registration
fee to provide participants with an opportunity to ask questions beforehand
or clarify material upon returning to the office.
Upcoming Schedule
- Atlanta, Georgia, November 14-15, 2006: Judith Hale
and Geary Rummler
- Atlanta, Georgia, November 16-17,
2006: Sharon Shrock & William
Coscarelli and Margo Murray
- Phoenix, Arizona, February 20-21, 2007: Margo Murray and Geary Rummler
- Phoenix, Arizona, February 22-23,
2007: Carl Binder and Sharon Shrock & William
Coscarelli
For more information or to register, visit www.ispi.org/ProSeries or
call 301-587-8570.
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The 2007 ISPI/IFTDO International
Performance Improvement Conference has been under way since April
2005, and you probably did not even know it! You are most likely thinking
of the conference as that one in the San Francisco Marriott Hotel in
San Francisco, California, on April 28 to May 3, 2007. For the band
of nine volunteers who make up the conference program committee, the
conference has been an all-consuming effort for the last 18 months.
For us, the journey began when then President-elect Claire
Carey recruited
us to plan the conference in April 2005. Since then, with the support
of ISPI headquarter staff, Donna Vaught and now Kim
Akoto, we waded through past conference data, talked to previous
conference committees, and made our plans. What plans we have made? In
addition to over 200 educational sessions, eight master series presentations,
two keynote presenters, more than 30 Bagel Barrel presentations, and
the bookstore, we have added three ideas that are totally new—Ambassadors,
the Community Center, and a conference Blog. First, the Ambassadors are
a group of over 100 ISPIers who are helping by reviewing session proposals,
staffing our Community Center, and supporting our Blog. Second, the “Community
Center—a world bizarre of performance ideas and people” will
be a meeting place for people to network, trade ideas, take trips into
the city, and hang out. Third, the Conference Blog (weB LOG) will
be an online place to go to share ideas, information, and experiences
about the conference. It has been hard work involving hundreds of hours
already. It has been a labor of love by a band of colleagues who have
become fast friends. We are keen to make this Annual Conference something
you will remember.
You are about to learn a whole lot more about the 2007 Annual Conference
in the next few months. If you cannot wait, point your web browser to www.ispi.org/ac2007.
Stay tuned for more details.
Your 2007 Conference Committee
Jodi Crawford is vice president instructional designer for Bank
of America with more than 10 years of experience in the human performance
field and is our resident Russian language expert. She is also leading
the proposal evaluation process, which has 12 track chairs and involves
over 40 volunteer reviewers.
Jeanne Farrington, EdD, CPT, is president
of Farrington & Jensen
Consulting and is currently ISPI’s President-elect. While slightly
disappointed that “Forever in Blue Jeans” did not make it
as our conference theme (Levi Strauss was started in SF), she has been
a good sport about it. She led the effort to find our Masters Series
presenters and has been serving as our resident Society sage.
Ruhe Hao, CPT, is senior vice president: quality
and productivity engineer executive at Bank of America with a PhD in
Instructional Development and is fluent in Chinese. Ruhe developed our
Track Chair support materials, so the process of evaluating more than
200 educational session proposals goes smoothly.
Luise Schneider is a consultant with
Performance Design International GmbH in Bonn, Germany, and is fluent
in German, English, and Gilmore Girls (as in the TV comedy).
Luise has been driving the planning for the Community Center.
Richard Molloy is a lieutenant commander in the
U.S. Coast Guard serving as chief of the Training Performance Improvement
(TPI) Branch at Training Center Petaluma, California, among other things
leading an effort to improve development using an impact-based evaluation
system. Rich is our man on the ground in the San Francisco Bay area and
is helping us to bring some of the rich diverse world culture of the
area into our conference.
Dawn Papaila is a consultant and co-founder
of Learning Gurus, Inc., a company that matches workplace learning
and performance professionals with the companies that need them. Dawn
is designing and project managing ISPI’s first conference “Blog”.
Fred Stewart, CPT, is a lieutenant with the
U.S. Navy, attached to the Pentagon, supporting their performance systems,
and is fluent in French. Fred has been our “go-to guy” for
communications, Ambassador (volunteer) recruiting, and our Bagel Barrel
session.
Monique Müeller, CPT, is the managing director
of la Volta Consulting based in Zurich, and is conversant in English,
French, German, Spanish, and Italian and is learning Arabic for fun.
As conference co-chair, she has done nearly everything and has helped
to ensure we are fully engaged with our Society members beyond the North
American borders.
Paul Cook, CPT, is an associate with W.L. Gore and Associates,
Inc., focused on performance technology. As the other conference co-chair,
he been involved in almost every aspect of the conference planning and
development and is learning to dance from Monique.
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by Richard F. Gerson, PhD, CPT |
Take a moment to eavesdrop on a recent
conversation between a performance consultant and a CEO. After the
obligatory introductions, the CEO asks the consultant, “What do you do?” and the consultant
replies, “I’m a performance consultant.” The CEO asks, “What’s
a performance consultant?” and the PC replies, “You know,
I work to help you and your organization improve performance.” To
which the CEO says, “Doesn’t everybody? And by the way, what’s
that CPT on your business card?”
The PC explains what a CPT is and does, and now the
CEO looks even more confused because another new term has been introduced.
The CEO asks, “What
is this Human Performance Technology? Do you make androids out of my
people?”
You get the gist of the conversation. As CPTs and HPT professionals,
we have a difficult time explaining to other people who we are and what
we do, and how it will benefit them. That is because we still have not
branded ourselves or our profession properly.
Everyone talks about branding, but does everyone
really know what branding is? Simply put, branding is the value and
promise you communicate to your customers, clients, and prospects.
It is the association they make in their minds about the promise you
make and deliver upon. If someone says, “I’m a trainer,” the
listener has a pretty good idea of what that person does. If someone
says, “I’m in human
resources,” you also know pretty much what that person does. But,
when you say, “I’m a performance consultant,” does
anyone really know what you do? The answer is no, because performance
consulting is not as well branded as training or human resources (or
sales, marketing, management consulting, etc.).
Promising, Adding, and Delivering Value
The brand must promise, add, and deliver value to a client. I have
had people out of the field ask me why do you put “human” in
the title of the field, and what type of technology do you use? When
you keep hearing these questions repeatedly, you know you have a communication
and clarification problem. How are we different than organizational behavior,
organizational development, and organizational effectiveness? No matter
what we say, why do most performance consultants still resort to training
(could it be because training is easier to sell than performance consulting)?
Given these constraints, how do we best brand our field?
The first thing we do is ask our clients what they want. In my own client
surveys, I learn they want a few things. The first is results that are
measurable and sustainable. The second is a positive impact from any
changes that will occur. And the third is to get from point A to point
B as quickly and effectively as possible. Given this information, I developed
my own brand promise for HPT and performance consulting. Basically, it
states that we use scientifically proven methods and techniques to help
clients achieve measurable and sustainable improvement results.
If we break this brand statement down, it provides a promise: measurable
and sustainable improvement results. It adds value because performance
will be improved and maintained over time. And it delivers on the value
because I help the clients achieve their objectives, and through sustainability,
I help them maintain the newly acquired higher levels of performance.
Branding and Positioning ISPI, HPT, and the CPT
ISPI is embarking on a marketing research project to more effectively
position the organization and communicate its brand. This project will
result in a marketing positioning statement, a brand value statement,
and a vehicle for continually communicating the benefits of ISPI, HPT,
and working with a CPT. The goal is to make sure the public is as comfortable
with terms like performance improvement, performance consulting, performance
technology, and performance management as it is with training or human
resources. Another objective is to educate the public so they become
as familiar with the CPT designation as they are with SPHR and
PHR in human resources, and CPA in accounting.
The best way to do this is to ensure that everyone in ISPI is on the
same page and singing the same song. We have to communicate the same
brand message to everyone we come in contact with. If we call ourselves
OD consultants because that better fits a given situation, or project
management consultants for the same reasons, then we are diluting the
brand and the branding efforts. We must remain performance consultants
and continue to communicate who we are, what we do, and the value we
add to the lives of people, organizations, and society.
Delivering the Brand Promise
Here are a few things we can do to deliver on the brand promise.
It requires we remain TRUE to ourselves. First, identify our Target
market—who are the people and companies we want to service, work
with, and impact? Then, determine what measurable and sustainable Results
we will help them achieve. Next, identify what makes us Unique—different
from the HR and OD people. Finally, Execute the brand promise
and deliver a product that adds value. As long as we are TRUE to ourselves,
we will begin to do a better job of branding HPT.
Note: If you would like more information about
ISPI’s Marketing
Communications Committee, please contact Ken Steinman at ksteinman@comcast.net.
Richard Gerson is President of Gerson
Goodson, Inc., a performance consulting and coaching firm that
helps clients align their people, performance, and results to be more
effective in accomplishing their objectives. Dr. Gerson is the author
of 21 books and over 400 articles. He may be reached at richard.gerson@richgerson.com.
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Simply put, branding
is the value and promise you communicate to your customers, clients,
and prospects. |
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In 2000, the headlines read, “Tech Billionaire to Create Free
Online University.” A couple of accounting problems and a technology
bubble burst turned that billionaire—Michael Saylor from Microstrategy—into
a millionaire, and his big philanthropic dream remained a dream. That
was before MP3 players, iTunes, and definitely before podcasting. Now,
Saylor’s dream may be inching closer to reality as the University
of California, Berkeley has placed the complete lectures from dozens
of courses on iTunes and made them free to the general public.
In addition, Berkeley is giving away recordings of many other special
lectures, such as John Edwards on poverty, Dan Rather on media, and even
former U.S. Poet Laureate Robert Hass reading poetry.
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by Michael Goldman, MHSc, CPF |
Facilitators guide a meeting by developing steps for managing the structure
and sequence of discussion topics. At the same time, the facilitator
draws attention to inappropriate behavior and at times intervenes to
ensure positive interpersonal dynamics during the discussion. By managing
the structure of the conversation and how people relate to one another,
the facilitator frees meeting participants to focus on the agenda content.
To develop the meeting process, the facilitator always
starts by understanding the purpose for each agenda topic. The purpose
should speak to “why” we
are having this discussion and what the expected outcomes look like.
Once the facilitator understands the purpose, he or she can then figure
out what steps are needed to achieve the purpose. The steps the facilitator
uses will structure when and what is discussed. For example, “first
we’ll brainstorm, then develop some criteria for selecting the
best, most relevant ideas.”
For each agenda item, the process concerns two things:
- The steps and tools that will be required to logically move the conversation
forward to achieve its purpose
- The rules or norms that the facilitator must referee as dictated
by the participants
The number of process steps for an agenda item could vary between 1
to 10 steps with each step taking up to 60 minutes or more to complete.
The most important elements of a good process are that:
- Everyone participating understands and agrees to the agenda items
and their respective purpose
- It is timed well, meaning that all participants will have sufficient
time to voice their opinion
- It flows in a logical, progressive order (i.e.,
the process starts from identifying problems then determining solutions—not
the other way around)
- The facilitator is clear what is on- and off-topic and has been empowered
to referee this
- The group understands and trusts the process to achieve results
Based on the above critical elements, once the facilitator has developed
process steps for each agenda item, he or she may choose to present this
process to the participants to test for agreement. This is most effective
with groups who have some knowledge of what process is, less so with
groups who are just being exposed to facilitation.
Once presented, it is a good idea to ratify the process with the group
to ensure each step is understood and accepted by all members. For groups
who are familiar with facilitation, the facilitator could not only seek
ratification but also solicit modifications to the suggested process.
After having completed the above, the facilitator’s role is to
now ensure that meeting members stay on-topic and follow the developed
process. Should the group or group members at any point appear resistant
to the facilitator’s lead, it is worthwhile to revisit the purpose
and process to determine their respective applicability in helping the
group achieve its needs. This may necessitate modifications to the meeting
agenda and allotted timelines, which again need to be ratified by the
whole group to ensure buy-in and continued commitment to the agenda item(s).
Note: Published with permission of Facilitation First. For more information,
visit www.facilitationfirst.com/ or
call 416.465.9494.
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By managing the structure
of the conversation and how people relate to one another, the facilitator
frees meeting participants to focus on the agenda content. |
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ISPI is an organization
of creative, innovative, and hard-working members, who often
complete impressive projects that are seldom recognized for their excellence!
Recently, ISPI Awards of Excellence criteria and application were streamlined
so they align with the familiar Standards of Performance Technology.
Now, CPTers can consider completing the Awards of Excellence
application for the projects submitted in their CPT application. In fact,
any time a project is completed with outstanding results, that added
value, used systemic and systematic approaches, and was based on collaboration
and partnership, the project is a potential for an Award of Excellence.
Read through the criteria, application process, and judging criteria
to determine if your project represents the high standards of excellence
and “place your hat in the ring.”
ISPI’s Board of Directors would like to thank Eileen
Banchoff, Ed Schneider, and their committee for their thoughtful and
careful effort to align the Awards of Excellence criteria to the Standards
of Performance Technology. Since the standards are key to ISPI’s
professional practice, this alignment strengthens ISPI members and conveys
unity throughout the profession.
To learn more about the newly-aligned Awards of Excellence
criteria, click
here. The deadline for award submissions is October 20, 2006.
ISPI would like to thank the following individuals for
their hard work and contribution to the recent redesign of ISPI’s
Awards of Excellence criteria:
- Mariano Bernardez
- Nancy Green
- Carol Panza
- Chris McClung
- Don Triner
- Barbara Gough
- Dan Sola
- Scott Anderson
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- Andrea Moore
- Joe Monaco
- Nanci McGonigal
- Roger Kaufman
- Edward W. Schneider
- Eileen Banchoff
- Robin Taylor Roth
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You do good work every
day with great results. Submit your accomplishments and research
to one of ISPI’s prestigious journals and get the recognition
you deserve, and share your findings and ideas with your peers.
Performance Improvement (PI) journal
publishes articles about all types of interventions and all phases of
the Human Performance Technology (HPT) process, as well as hands-on HPT
experiences, including:
- Models
- Interventions
- “How-to” guides
- Ready-to-use job aids
- Research articles
PI also publishes updates on trends, reviews, and
field viewpoints. The common theme of articles is performance improvement
practice or technique that is supported by research or germane theory.
To submit an article, download and read the Author
Guidelines, then email your article as an attachment to the Editor,
Holly Burkett, at pijeditor@ispi.org. PI is
a benefit of ISPI membership, but if you are not a member you can still
subscribe. If you are interested in joining ISPI, please click
here.
Performance Improvement Quarterly (PIQ) is
a peer-reviewed journal that publishes original research, theory, and
literature reviews relevant to improving the performance of individuals,
groups, and organizations. As a scholarly forum for the HPT field, the
journal seeks to integrate and expand the methods, processes, and findings
across multiple disciplines as they relate to solving problems and realizing
opportunities in human performance. HPT work focuses on valued, measured
results; considers the larger system context of people’s performance;
and provides valid and reliable measures of effectiveness. The journal
values both methodological rigor and variety, and publishes scholarship
related to:
- Process improvement
- Organizational design and alignment
- Analysis, evaluation, and measurement
- Performance management
- Instructional systems
- Management of organizational performance
To submit an article, download and read the Author
Guidelines, then email your article as an attachment to the ISPI
Publications Office at pubs@ispi.org.
A subscription to PIQ costs only $40 for ISPI members, so be
sure to take advantage of this valuable resource. If you are not a
member, but interested in joining ISPI, please click
here.
As you know from reading this online newsletter every month, PerformanceXpress (PX) publishes
exciting feature articles highlighting current developments and ideas
in the field of performance improvement, as well as regular columns written
by dedicated professionals spotting trends, presenting HPT case studies,
and delving into behavioral science. And, that is just the beginning.
What contributions and ideas do you have to add to PX? “I
wish I had thought of that” articles, practical application articles,
articles about the application of HPT, or success stories? Read the Newsletter
Submission Guidelines and send us your work today!
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Performance
Marketplace is a convenient way to exchange information
of interest to the performance improvement community. Take a
few moments each month to scan the listings for important new
events, publications, services, and employment opportunities.
To post information for our readers, contact ISPI Director of
Marketing, Keith Pew at keithp@ispi.org or
301.587.8570. |
Conferences,
Seminars, and Workshops
Add performance and pizzazz to your training. Whether it’s
a 45-minute presentation or a week-long workshop, Thiagi can make
your training come alive with interactive experiential activities.
Nobody does instructional design faster, cheaper, and better than
Thiagi. Visit http://thiagi.com/game-design-services.html.
ISPI offers a two-day
workshop focused on using the Standards of Performance Technology
as preparation for applying for the CPT designation. CPT application
fees are included in the price of the workshop. October 12-13,
Olathe, Kansas.
Workshops for the Performance
Professional: Space is filling up quickly: November 14-15 & 16-17.
Be the next one in your organization to experience this unique,
two-day, peer-to-peer educational opportunity led by exceptional
performance improvement professionals.
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Education
and Career Resources
Online and in-person MA & Graduate Certificate
Programs. Instructional Systems Development, Instructional
Technology, and e-Learning at the University of
Maryland , Baltimore County . GREs not required. Faculty
are practitioners. Click
here for more information.
ISPI
Online CareerSite is your source for performance
improvement employment. Search listings and manage your resume
and job applications online.
Magazines,
Newsletters, and Journals
The International Journal of Coaching
in Organizations (IJCO) is a professional journal, published
quarterly to provide reflection and critical analysis of coaching
in organizations. The journal offers research and experiential
learning from experienced practitioners representing various coaching
schools and methodologies.
Performance
Improvement Quarterly, co-published by ISPI and FSU,
is a peer-reviewed journal created to stimulate professional
discussion in the field and to advance the discipline of HPT
through literature reviews, experimental studies with a scholarly
base, and case studies. Subscribe today! |
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Are you working to improve workplace performance?
Then ISPI membership is your key to professional development through
education, certification, networking, and professional affinity programs.
If you are already a member, we thank you for your support. If you have
been considering membership or are about to renew, there is no better
time to join ISPI. To apply for membership or renew, visit www.ispi.org, or simply click here.
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ISPI is looking for Human Performance Technology
(HPT) articles (approximately 500 words and not previously published)
for PerformanceXpress that bridge the gap from research to practice
(please, no product or service promotion is permitted). Below are a few
examples of the article formats that can be used:
- Short I wish I had thought of that Articles
- Practical Application Articles
- The Application of HPT
- Success Stories
In addition to the article, please include a short bio
(2-3 lines) and a contact e-mail address. All submissions should be sent
to april@ispi.org. Each article will
be reviewed by one of ISPIs on-staff HPT experts, and the author
will be contacted if it is accepted for publication. If you have any
further questions, please contact april@ispi.org.
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Go
to printer-friendly
version of this issue. |
Feel
free to forward ISPIs PerformanceXpress newsletter to your
colleagues or anyone you think may benefit from the information. If you
are reading someone elses PerformanceXpress, send your complete
contact information to april@ispi.org,
and you will be added to the PerformanceXpress emailing list.
PerformanceXpress is
an ISPI member benefit designed to build community, stimulate discussion,
and keep you informed of the Societys activities and events.
This newsletter is published monthly and will be emailed to you at
the beginning of each month.
If
you have any questions or comments, please contact April Davis, ISPIs
Associate Executive Director, at april@ispi.org.
ISPI Executive
1400 Spring Street, Suite 260
Silver Spring, MD 20910 USA
Phone: 301.587.8570
Fax: 301.587.8573
info@ispi.org
http://www.ispi.org |
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